Display Homes, the Key to Selling More Houses.

Aug 24, 2015 

By Kassandra Richards

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Display homes are the key to selling more houses in todays building market. Any builder that is doing more than 10 homes a year should be looking into this if they desire to grow. If you want a company rather than a small business build a spec home.

Break into a bigger market with a bang. Even if it is a simple spec home with a slight upgrade on basic finishes and fixtures, topped off with great styling by a qualified designer this will do wonders for your soon to be big business. 

A good designer will help guide you through from the inside out.

Get a really cohesive final presentation bring your interior designer in earlier on the process to nut out some great space planning and in vogue finishes, this will help to get the best outcome on a lower budget build if it is your first display. A good designer will help guide you through from the inside out. After all curb appeal is important however your potential client spends more time inside looking at the layout and finishes than on the street staring at the front facade. 

If you are just branching out into this market don't set up shop in huge display home villages competing with the big boys that might have 3 in a row. To start go for the smaller display home villages and opt for great signage and maybe even a pricing deal. This will bring investors in which are the best kind of clients, quick, non emotional and just want the job done.

Speak to your designer about putting some great internal packages together for you in the way of tap ware, PC items, doors and kitchen range. An experienced designer in the building industry will already be familiar with all of this and their fee will save you an extraordinary amount of time.

Come on small business think BIG!!!

Photo complements of Eagle Homes. Styled by Tweaq!

Save Some of your Building Budget for Final Touches

When Building a new home you are spending dollars before you even break ground and it is hard to keep things in line but I can't believe how many people use up their entire budget before they even get to their finishing touches. 

These finishing touches are what everyone sees at the final reveal. People a lot of the time are trying to scrimp and save at the end of the build rather than keep a close eye on it the whole way through. It blows me away when I see people spend hundreds of thousands of dollars on a home just to ruin it with bad taste and lack of knowledge at the end. 

When you lay bricks you bring in a bricky when you creating your electrical plan you bring in an electrician so why do people hesitate to bring in a professional interior designer when selecting there final finishes and fixtures?

There is a lot to think about at this stage. The first thing a person sees before

they enter your home is the exterior finishes, roof, fascia, guttering, brick, render and even drive way colour to name a few. That is one whole colour selection and you haven't even moved in side. 

Inside your home is where you spend a majority of your time and you will be looking at walls, floors, bench tops, cupboard doors, handles, tiles, doors, toilets, vanities, taps, window treatments and lighting fixtures and this is a short list. 

Its a big job and someone has to do it and if you get it wrong it can cost you in the long run. My advice is to continue with what works and hire a professional, you have done this for the entire build don't stop now. 

Have a designer create an efficient and sparkling final finish. You will find the cost of the professional designer often evens out if they can pass on some of their trade discounts to you as well. A good designer can often pass on anywhere from 5-20% discount. That is a professional service for little or no cost, after all this is where you will be  spending  your  time so save some of you building budget for those final touches.

Article By
Kassandra Richards